The workplace support partner for parents raising neurodivergent and SEND children.
Parents and carers of children with SEND are often balancing appointments, school meetings, paperwork and advocacy alongside their working day. Much of that pressure stays invisible at work.
SenSqd helps employers recognise that hidden pressure and provide practical support that works for both employees and organisations.
Early access · founding employer programme · launch research
1 in 5
employees are caring for a child with additional needs
3×
more likely to leave without workplace support
76%
say caring affects their performance or wellbeing
A second shift your people rarely mention.
Behind the calendar invites and the well-run meetings, one in five of your employees is quietly raising a neurodivergent or SEND child. It shapes their day long before they log on and long after they log off, and almost none of it is visible to the people they work with.
Before 9am
School run negotiations, missed medication, a call from the SENCO, and a meltdown at the door.
During the day
Back-to-back meetings while quietly triaging emails from schools, therapists and local authorities.
After hours
EHCP paperwork, appeals, appointments and the emotional load nobody at work quite sees.
The talent you can't afford to lose.
This isn't a wellbeing nice-to-have. It's a workforce strategy. SenSqd gives you the tools, the language and the evidence to keep and grow the people quietly holding two roles.
Retention risk
Working carers are three times more likely to reduce hours or leave, often your most experienced people.
Manager confidence
Line managers want to help but lack the language, tools and confidence to have the right conversation.
Inclusion, made real
Move beyond policy into everyday, workplace-aware support your people actually feel.
Measurable impact
Anonymised insight into engagement, wellbeing and retention: evidence for the board, not just the intranet.
One partner. Three deliberate steps.
Assess
A short discovery to understand your workforce, existing benefits and where working carers are falling through the gaps.
Enable
Roll out SenSqd to employees and managers, with a private hub, expert-led content and AI tools built for SEND.
Prove
Quarterly impact reporting shows retention, engagement and wellbeing shifts, with narrative for your board.
Built on evidence. Sharpened by lived experience.
We combine primary research with the voices of working parents to make an unignorable case for change, and we share what we learn with our founding community first.
1 in 5
employees raising a SEND child
72%
report wellbeing impact at work
3×
attrition risk without support
The support people wish they'd always had.
"For the first time in five years, I don't feel like I have to choose between my son and my career. My manager finally understands."
Working parent
Senior Product Manager, FTSE 100
"SenSqd gave our managers the vocabulary and confidence to support parents we were quietly losing. Retention has visibly improved."
Head of DEI
Global professional services firm
"It's the first partner we've worked with that treats this as a workforce issue, not a wellbeing add-on."
Chief People Officer
UK technology scale-up
Join the employers shaping the standard.
A limited cohort of forward-thinking organisations will help us design, refine and prove the SenSqd model, and be recognised for it.
- Preferred pricing locked for the founding cohort
- Direct input into the product roadmap and research agenda
- Named as a founding partner across launch communications
- Dedicated onboarding and quarterly impact reviews
Questions, answered.
Who is SenSqd for?+
Employers who want to retain and support employees raising neurodivergent or SEND children, and the parents and carers themselves, accessed through their employer.
How is this different from an EAP or wellbeing platform?+
SenSqd is workplace-aware and SEND-specialist. We combine expert content, AI tools built for the SEND journey, and manager enablement, not generic counselling.
When does SenSqd launch?+
We are onboarding a small cohort of founding employers now, with a broader launch in 2026. Waitlist members get first access and shape the roadmap.
How is data handled?+
Individual employee data is private by design. Employers see anonymised, aggregated insight only, never identifiable personal information.
Is there a cost for parents?+
SenSqd is provided through your employer as a workplace benefit. Individual pathways are available on the waitlist for parents whose employers aren't yet onboard.
Be part of the workplace standard for SEND families.
Early access, founding community, private research briefings and launch updates, whether you're joining as an organisation or a parent or carer.